The undeniable impact of U.S. Hispanics is evident in the shifting flavor of American entertainment culture. From Encanto's Academy Award win for Best Animated Feature to Ariana DeBose's Best Supporting Actor Oscar win to Bad Bunny's history-making Artist of the Year win at this year's VMAs, Hispanic influence on the U.S. entertainment industry is becoming ubiquitous.
The shift isn't surprising, though, as Hispanics now represent 19% of the U.S. population, up 23% over the past decade, outpacing the nation's overall population growth of 7%. With a buying power of $1.9 trillion, U.S. Hispanics would be the world's seventh-largest GDP, at $2.7 trillion, if they were a standalone economy—ahead of Italy, Brazil and Canada.
Most U.S. Hispanics today fall into an especially valuable demographic. More than half (58%) are under the age of 34—an age when many are still developing their brand and content affinity tastes.
Let's explore the value of Latino-led content and representation on-screen and behind-the-camera as building blocks of streaming success.
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